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The inspiration for Pop Clips came from a similar program on New Zealand's TVNZ network named Radio with Pictures, which premiered in 1976.
The concept itself had been in the works since 1966, when major record companies began supplying the New Zealand Broadcasting Corporation with promotional music clips to play on the air at no charge.
Pittman had test-driven the music format by producing and hosting a 15-minute show, Album Tracks, on New York City television station WNBC-TV in the late 1970s.
Pittman's boss Warner-Amex executive vice president John Lack had shepherded Pop Clips, a television series created by former Monkee-turned solo artist Michael Nesmith, whose attention had turned to the music video format in the late 1970s.
MTV's lower third graphics that appeared near the beginning and end of music videos would eventually use the recognizable Kabel typeface for about 25 years. Miller is credited as being the first technical director to officially launch MTV from its New York City-based network operations facility.
But these graphics differed on MTV's first day of broadcast; they were set in a different typeface and included information such as the year and record label name. Pittman recruited and managed a team for the launch that included Tom Freston (who succeeded Pittman as CEO of MTV Networks), Fred Seibert, John Sykes, Carolyn Baker (original head of talent and acquisition), Julian Goldberg, Steve Lawrence, Geoff Bolton; studio producers and MTV News writers/associate producers Liz Nealon, Nancy La Pook and Robin Zorn; Steve Casey (creator of the name "MTV" and its first program director), Marcy Brafman, Ronald E. MTV's effect was immediate in areas where the new music video channel was carried.
Fresh-faced young men and women were hired to host the channel's programming and to introduce music videos that were being played.
The term VJ was coined, which was a play on the initialism DJ (disc jockey).
In stereo." MTV's earliest format was modeled after AOR (album-oriented rock) radio; MTV would transition to mimic a full Top 40 station in 1984.Few artists made the long trip to New Zealand to appear live.MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11.The Beatles had used music videos to promote their records starting in the mid-1960s.The creative use of music videos within their 1964 film A Hard Day's Night, particularly the performance of the song "Can't Buy Me Love", led MTV later on June 26, 1999, to honor the film's director Richard Lester with an award for "basically inventing the music video".